Here’s ANZ’s new (and quite funny) fraud protection ad:

And he’s how The Onion did it a few months back:

Astronauts Suffer Agonizing, High-Pitched Death After Helium Leak

Who did it better?

A reminder that the ThomasrDotOrg media training workshop is just a week away.

This is your last chance to join what will be the most useful off bike training you will do all year. While the workshop is in principle a media training event covering Radio, TV, Print and Web, we will also cover sponsorship, public behaviour and fan interaction and more. This workshop will complete you as a rider, team member or team principle.

We are pleased to announce two additional trainers who have joined the lineup:

Dieter Kahsnitz is a star of multi media. Owner of 50 Kaliber Films, by day he makes corporate videos, TV Commercials and the like. On weekends, at night and during his lunch hour he’s the host of “The C-Word” video podcast and award winning community TV show. He manages BSB racer Josh Brookes, hosts MotoGP events and knows how to make every media post a winner. Dieter will be conducting interviews with all attendees, who will then be provided with a DVD of the footage for any purpose.

Marscelle Tully has written more press releases than there have been races in the world. While that may not make sense, Marscelle talks sense. She will show you how to structure a press release if you’re going DIY. If you have a PR staff member/helper/trained monkey, Marscelle will take you through how you can make their life easier (ie tolerable) and how to make the most of the written word.

Already we have announced:

Tom Reynolds is the principal of ThomasrDotOrg Media Services and will lead the media workshop training day. Tom has worked in marketing, PR, advertising, web technology and the media for over ten years. He has worked for (or continues to ply his trade with): Australian Superbike Championship, Australian Rally Championship, Radio 3AW , Radio SEN, ABC Sydney, Holden Race Team, Grand Prix Corporation as well as hosting many events and media calls.

Jay Mueller. Radio MMM Melbourne Breakfast Senior Producer.
Long time producer of top rating breakfast show on 3AW, last year Jay made the jump to MMM to take the senior producer role on Eddie McGuire’s new brekky show “The Hot Breakfast“. Jay will be going through what he finds works on radio. He will explain how to prepare for your interview with people who know nothing about you or your sport. He will also address how to get yourself on radio and what producers (the gate keepers!) are looking for when they decide to put someone to air.

Facebook: http://www.facebook.com/?ref=home#/event.php?eid=254690579194&ref=mf
Map: http://bit.ly/aeqkZM

Total cost $135 includes digital copies of your portrait shoot plus a short HD video interview with **you**.
Bookings essential and numbers will be limited email: training AT thomasr.org to secure your spot!

I’m really pleased to announce that from this Thursday the 18th February at 8:20pm I will be on ABC 702 (NSW) with Mr Robbie Buck discussing trends in tech, web and related.

This is set to be a weekly segment, but naturally they want to see how it goes before locking in a more permanent spot.

I’m very pleased with this new gig as it represents a small, but important shift in my career- from motoring to technology. Tech is one of my passions, but it’s broadcasting that is my abiding passion.

This segment has come about thanks to @Stilgherrian who lined me up an initial spot a week or so ago to simply have a chat with Robbie about Social Media.

It would appear that first quasi segment went rather well.

Tom + Rachel, originally uploaded by thomasrdotorg.

It’s out third wedding anniversary!

The trouble with wedding anniversaries is there is no goal per se. I want to say “3 down, 47 to go”…